The great urgency towards addressing the global climate risk has led to a flurry of activities that seems to be helpful in addressing ESG needs, taking reference from several different standards and local policy requirements. Yet, with action preceding understanding, there is still a significant lack of awareness about what attaining net zero means in relation to people and place; climate and culture. This keynote will highlight the key points built environment professionals should know and correct some common misconceptions, followed by a frank dialogue.